Remember every regular like a shop should.
Marketplace flowers forget the customer the moment the order clears. The Customer file is the opposite: order history, card-message habits, delivery preferences, allergies, and the photos of every arrangement they've received — one file, forever.
Three things it does very well.
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01
One file per person
Ms. Ito's file shows 42 orders, $3,180 lifetime, her usual delivery day, and every card message she's ever sent. When she calls, you already know.
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02
Anniversaries and reminders
She sends flowers to her mother every Thursday. The Customer file surfaces her next order in your morning briefing — a phone call away, not a lost sale.
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03
Loyalty without a punch card
Store credit, house accounts, private-list pricing for florists' florists. No plastic card, no third-party app — just the file.
The shop note you'd write on the back of the ticket.
Every customer gets a running note — allergies, preferences, the recipient's name, whatever you'd normally write on a scrap of receipt paper. It stays with the file, so the next florist to help her sees it too.
Always for her mother in Toronto — usually Thursday morning. Card usually reads “For Nana.” Prefers dusty rose & ranunculus, no lilies (mother is allergic). Delivery to the concierge at Yorkville Terrace, not the door.
Valentine's Day — she came in herself for the first time. Wants to be called by first name (Emi). Very shy about the card; wrote it out on scrap paper first.
First order. Referred by Sarah at Yorkville Terrace. Sent flowers weekly during her mother's chemo. Handle with care.
See your shop on FlorioPosy.
No commissions. No rented storefront.
A working florist walks you through the counter, the bench, and the book — using your own product list. About 30 minutes.
Or email hello@florioposy.co · Based in Alliston, Ontario